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3 Differences Between Influencer And Influential Personal Branding
What’s Your Scope, Approach and Impact
Social media dominates your daily consumption of news, entertainment, and even your dining experience. No wonder the lines between the personal brand of being an influencer and being influential are fuzzy as fuck.
While both can sway public perception, they are fundamentally different in scope, approach, and impact. Understanding these differences is a must for folx who want to establish a genYOUine™ presence in any industry,
Scope: Broad Reach vs. Strategic Depth
Influencer Branding: A Digital-First Identity
Influencers thrive in the digital world, with their personal brands built primarily on platforms like LinkedIn, Instagram, TikTok, and YouTube. Their scope is broad, often measured by the “vanity” metrics of followers, likes, shares, and views. These folx show they have the ability to reach large audiences quickly. Influencers are good at creating and curating content that captures scrolling attention, leveraging trends, and viral challenges to keep their followers engaged.
However, this broad reach can come at the expense of going deep. Influencers have a tendency to focus on niche markets like image, fashion…