Medium

GCBrandmother

Featured Book

See all (2)

Branding, Boundaries, & Bullshit

Branding, Boundaries, & Bullshit

In "Branding, Boundaries & Bullshit," Brandma fearlessly challenges the status quo, aiming to end the tyranny of being labeled as a brand.

2023

Phyllis Williams-Strawder

Phyllis Williams-Strawder

Stories

GCBrandmother

·

May 21

Got A Purple Cow But No Grape Milk

No shade on Seth Godin, but can we get real for a minute. Somewhere along the way, branding got confused with decoration. Everybody wants…

Got A Purple Cow But No Grape Milk

GCBrandmother

·

Aug 8, 2025

You Have A Brand Behavior Problem: And Data Can’t Fix It

Does Your Brand Need An Attitude Adjustment

GCBrandmother

·

Apr 16, 2025

How Micro-Insurgent Branding Is Dethroning Luxury Giants

This Ain’t the Death of Branding. It’s a Wake-Up Call.

How Micro-Insurgent Branding Is Dethroning Luxury Giants

GCBrandmother

·

Apr 15, 2025

When You’re the Only One at the Top: Why Micro-Insurgent Founders Burn Out

What Happens When the Brand Is Built on Two Different Foundations

When You’re the Only One at the Top: Why Micro-Insurgent Founders Burn Out

GCBrandmother

·

Apr 4, 2025

What Slutty Vegan’s Comeback Teaches About Brand Exit Strategy

Building for the spotlight is easy, it’s the exit strategy you miss

Pinky Cole, Founder of Slutty Vegn

GCBrandmother

·

Apr 3, 2025

Ben & Jerry’s Separation From Unilever and the Acquisition Habit

When You Buy or Sell to the Wrong One

Ben & Jerry’s Separation From Unilever and the Acquisition Habit

GCBrandmother

·

Mar 17, 2025

Are You an Emerging Micro-Insurgent Brand or Just Another Safe Business?

Industry Standards Are Punishing Independence

GCBrandmother

·

Mar 8, 2025

You Don’t Need Data to Be a Micro-Insurgent Brand

The Power of Personal & Business Brand Interdependence

GCBrandmother

·

Jan 10, 2025

This is a whole bar for me.

GCBrandmother

·

Jan 5, 2025

3 Differences Between Influencer And Influential Personal Branding

What’s Your Scope, Approach and Impact

3 Differences Between Influencer And Influential Personal Branding

GCBrandmother

GCBrandmother

Book Author

Certified 💯 empathic bitch nurturing the personal life, brand, & business of Founder Brandbabies who want to grow & scale 📚Author | 🎙️Podcaster

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech