Sell-Out or Burn Out: When Your Personal Brand Is Do’n Too Much
Personal branding can be the ultimate trick bag. It’s a shoving match of authenticity that has gotten old and tired. And yet, everyone wants to have a personal brand.
Then in walks content. Not marketing content, just content.
Authentic shoving turns into content brawling and everyone’s got an asshole. Oops, I mean an opinion.
I admit, personal branding is a double-edged sword. On one side, is the sharp blade of education, expertise, and experience. On the other is the pressure to constantly be “on” catering to an online audience with content and marketing. And sometimes you swing to the point of cutting into your mental health. Now your personal brand is infected with either sell-out syndrome or burn out bacteria.
Sell-Out Syndrome
Some folx are okay with being a sell-out. They will compromise their values, their beliefs, even their family for the sake of fame and fortune. I’ll even go so far as to say it’s not always intentional. What is intentional is realizing you’ve gone too far and not coming back. So what does that look like in the context of personal branding:
- Offering products or services you don’t give two fucks about
- Chasing trends that ain’t got shit to do with…
